Keeps supported reviews from sitting unanswered. Writes in your approved voice; sensitive or negative cases pause for a person.
Supported reviews come in → a draft or published reply goes out → sensitive or negative cases pause for human review.
Industry research (ReplyOnTheFly, 2026) found that negative reviews often go unanswered at small businesses with fewer than five employees. This role is designed to help make consistent response operationally manageable.
“Fast, friendly service.”
Drafted thank-you reply, published same day.
“Good work, a bit pricey.”
Drafted balanced reply, approval requested.
“Took longer than expected.”
Drafted acknowledgment plus a summary of the fix.
Safety or billing dispute
Paused, routed to the owner. No auto-publish.
Threat of legal action or defamation claim
Paused, routed to the owner.
Response coverage, approval rate, and average time-to-reply.
Explore other roles on the role catalog, or read more about how human control works.